photo by Minseong Wang
Homunculus:
A representation of a human being, used to illustrate physiological, psychological, or other abstract human characteristics or functions.
Joong Han Lee, founder of Studio Homunculus, is a global nomad. Born and raised in Seoul, he then moved to the US. After living in the Pacific Northwest, he studied Interactive Product Design at Otis College of Art and Design, in Los Angeles, California. He now resides in the Netherlands, where he recently graduated from the Masters in Contextual Design at the Design Academy Eindhoven in 2011.
Studio Homunculus reflects human nature, in both the present and the future. The studio takes a human-centered approach to provoke a dialogue related to human behavior, psychology, and technology. Its work ranges from products and spaces to interactive experiences and systems, by questioning the essence of our daily surroundings and their semantics.
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