A distinction between consumers and producers has become vague nowadays. Consumers no longer remain passive, as they play a role in the design or customization of the end product.
Two production lines of the Consumer LABORatory aim to take the consumer involvement to another level, by inviting them not only to choose visuals for the personalization, but also to the process of physically making them. As consumers purchase a semi-finished object, the quality of the final product depends on consumers. This engaging process implies a total responsibility in the production to the consumers.
Inspired by a disappearing Korean street candy called “Dalgona”, consumers are invited by the designers to fully participate in the process of creation. From choosing colors to snapping off around pressed shapes, consumers walk away with a personal jewelry piece.