The Great Indoors
The Great Indoors
The Great Indoors

The Great Indoors

A New Window Display Experience

Shopping is about the experience and enjoying the process of buying. An online purchase is about visual seduction, it is another way of “window” shopping, but with more customers’ imagination since they can’t touch nor try it
on the actual product. Winkeldochters is an online second hand clothing store that sells vintage hi-end brands, “A New Window Display Experience” used a real shop to promote their webshop by seducing them to go online.

Sponsors: FRAME Magazine (Amsterdam), Marres, Centre for Contemporary Culture, and NAiM/Bureau Europa (Maastricht)
Client: Winkeldochters & Kiki Niesten
In collaboration with Rony Chan (HK), Maurizio Montalti (IT), Gerrit Hoppe (DE)
Video: Rony Chan